I met a girl who claimed this book changed her life, so I ordered it immediately. I read the whole book and did read anything that I was not already aware of. Hmmm...
Purple Cow, New Edition: Transform Your Business by Being Remarkable by Seth Godin
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Description
You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow."Purple Cow" describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.
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User Reviews
It' Common Since
It was just ok for me
The book was just ok for me. This was part of the book club at work. Heavy on the theory light on the details. At least it is a short and fast read.
Be Remarkable, Focus on the Innovators and Early Adopters
Having read Tribes from Seth Godin and enjoyed it I decided to give Purple Cow a go. Written in a very similar, easy-reading style, I took away two key messages from Purple Cow:
1. Be Remarkable
2. Focus on the Innovators and Early Adopters
Every day, consumers come face to face with a lot of boring stuff, a lot of brown cows, but you can bet they won't forget a Purple Cow. By building remarkable features into products (as opposed to thinking of marketing as just slapping some paint on top of the product or service) the idea is that the Innovators and Early Adopters (aka the "Sneezers") will essentially sell the product or service for you. It is therefore important to ensure that it is an easy sell for them.
I found many of the examples to be a bit too US centric but the key points were still easy to comprehend. Whilst the message is very simple, this book provides some great motivational passion for creating products that stand out and make a difference. A recommended read.
Puple Cow: Transform Your Business by Being Remarkable
Marketing in today's world is much like the cows in the field. Cows in the field are interesting, but after you see these a number of times they become less interesting and then eventually you really do not notice them anymore. As a matter of fact they all just look the same. Traditional marketing methods are like the cows in the field, they just are not sufficient to get your product noticed. The Purple Cow, and its concepts, serves as a great way to re-energize the process of remarkable marketing.
The purple cow concepts engage you in taking your product, service or company from ordinary to remarkable in the consumer's eye. It is not a marketing initiative that you insert into the company, but rather it is a concept that becomes inherently built into the product. The goal is to create something remarkable by putting a purple cow into everything that you do. Understanding the reason companies do things out of Fear or Safety really allows new incite into strategies that target customers. Do you have the email address for 20% of your best customers? What could you with this list to show these customers that you truly are something amazing? This book is full of examples of this kind of purple cow thinking.
The Purple Cow is a great read, easy and fun. It is full of stories that ring true and really get you thinking about how much control and flexibility today's entrepreneur has to compete against the big guy in an amazing way.Purple Cow: Transform Your Business by Being Remarkable
Godin does it again
Seth Godin does it again. In this book, Godin discusses why it is important for companies to become remarkable in all facets of their marketing. Marketing the old way just won't work anymore. You have to look at ways of rising above the clutter, and this book is great in helping anyone who is involved in marketing understand the hows and whys of achieving remarkable status. We highly recommend this important, and very short read.
